Software studio · Business Growth
Websites, CRM, ERP, billing, mobile apps and automation — built around how you actually work. One fixed price, a written scope, and code you own.
Example dashboard
This month at a glance
Leads
Enquiries
Billing
Invoices
Inventory
Stock
Building for businesses across 12 industries
Where we help
Getting found, handling enquiries, running the floor, collecting payments — pick the one that hurts and start there. You never have to fix everything at once.
Can the people looking for us actually find us?
What happens to an enquiry after it arrives?
Do the books, the shelf and the software agree?
Does every invoice reconcile without an argument?
Does any of this work where the work happens?
Can you answer a question without asking three people?
That is the normal case, and it is what the first call is for. Twenty minutes describing how the business actually runs is usually enough for both of us to see which loop is leaking — and sometimes the answer is that none of them need software yet.
Who we build for
Knowing that a pharmacy needs batch-level MRP, that a transporter needs a bilty, and that a fuel station reconciles per shift is the difference between software that gets used and software that gets abandoned in month two.
Stock on the shelf and stock in the software stopped agreeing months ago, and nobody can say which items actually make money.
Batches, expiries and prescriptions live in a register beside the till, so write-offs are discovered after the supplier return window has closed.
Job cards are on paper, raw material consumption is an estimate, and the true cost of a finished unit is somebody's opinion.
It is a list of sectors we have modelled, not a list of sectors we accept. The six systems are the same everywhere — only the nouns change. Tell us what yours are called and we will tell you honestly whether we are the right people to build it. Cards marked “Shipped” are sectors we have delivered production systems in.
What we do
13 services with published starting prices — from a ₹6,000 website to a full platform with a mobile app. Each page lists what is included, what is deliberately not, and the realistic timeline.
A CRM shaped around how your team actually sells — pipeline, follow-ups, quotations and ownership — instead of a generic tool you have to bend to fit.
A fast, properly built marketing site — real design, real technical SEO, real performance. Not a page builder, not a template with your logo dropped in.
Everything in the static build, plus a real admin panel — edit pages, publish posts, manage products, services and enquiries yourself.
Inventory, purchasing, billing and reporting in one system, modelled on how your operation actually works — including the parts generic ERP quietly ignores.
The full stack: public website, billing and operations web app, and a mobile app for staff or customers — one system, one login, one source of truth.
Automation aimed at the specific manual work costing you hours — document extraction, enquiry triage, WhatsApp responders, report generation — not a chatbot bolted onto your homepage.
What we don't do
We don't run paid ad campaigns, buy backlinks or reviews, do print or brand identity design, or sell per-seat licences. We don't take on projects we cannot staff properly, and we don't quote a number before we understand the scope. And if an off-the-shelf tool would genuinely serve you better than a custom build — Shopify, Zoho, ERPNext, Power BI — we'll name it on the first call rather than three weeks in.
Our product · ABM CRM
The ABM CRM Android app works with the Custom CRM we build — calls, recordings and follow-ups land in the CRM without anyone typing them in.
Interactive demo · tap anything
How it works
No hourly meter and no surprise at the end. You see the software working from the first week, and you decide what happens next.
Twenty minutes on what is slow, manual or leaking money. Free, no obligation.
A written scope and one fixed price — what is in, what is not, and when.
A working preview every week, on a link you can open on your phone.
Your data moved in, your team trained, everything set up in your name.
Thirty days of free fixes, then an optional plan — never a lock-in.
What actually changes
Every agency claims a number nobody can verify. These are the shifts our clients describe in their own words — and the sectors we have actually seen each one in.
Stock counted on Sunday, argued about on Monday
Stock that matches the shelf, continuously
Retail · Pharmacy · Distribution
Enquiries across three phones and a notebook
One pipeline, one owner, one next action
Services · Education · Real estate
Invoices retyped from PDFs every morning
Read, validated and posted automatically
Distribution · Manufacturing
Reports compiled by hand at month end
The same numbers, live, on one screen
Every sector we have worked in
Wherever you are starting from
Registers, WhatsApp and a shared Excel file. We start with the one process that hurts most and digitise it properly, rather than replacing everything in one weekend.
Five subscriptions that do not talk to each other and a person whose job is to copy between them. Usually the cheapest fix we sell, and the fastest to pay back.
An abandoned build, a vendor who stopped replying, or code nobody can deploy. We audit it honestly and tell you whether it is worth rescuing or replacing.
What it is built with
Standard, boring, hireable technology — so anyone can pick it up after us.
What we've built
Sales pipeline, deployed and customised
A self-hosted CRM on the Frappe framework — pipeline stages, lead assignment, quotations and dashboards, customised to the client's own sales process rather than a vendor's template. No per-seat licence.
How we work
None of it is remarkable — it is simply what we would want if we were the ones paying.
A written scope with a fixed price, listing what is excluded as plainly as what is included. No hourly meter, no discovery that quietly becomes the project.
Vertical slices — schema, API, interface and permissions together — pushed to a preview URL you can open every week. You never wait eight weeks to see something real.
Your existing records imported and reconciled against a physical count, and your staff trained at their own workstation before go-live. This is the step that decides whether a rollout survives.
Documented environment variables, a seed script, a deployment runbook and a recorded walkthrough. Code in your Git organisation, deploys to your accounts.
If an off-the-shelf tool fits better than a custom build, we tell you and the project gets smaller. A smaller honest engagement earns more referrals than a padded proposal.
Retainers cancel with 30 days' notice. There is no licence, no per-seat fee and no contract that makes leaving expensive.
Company profile · PDF
Services, starting prices, the ABM CRM app and how a project runs — easy to share with a partner or print for a meeting.
Common questions
Including the ones where the honest answer costs us the project.
Business software: custom CRM, ERP and inventory systems, billing platforms, business websites with real admin panels, mobile apps, and the AI automation layer that removes manual work between them. We also handle Google Business Profile optimisation and technical SEO, because a system nobody can find is a cost centre.
Fixed price against a written scope — no hourly meter. Every service page lists a starting figure and what that figure includes, along with what it deliberately excludes. If discovery reveals work outside the scope we quote it separately in writing before starting.
They are genuine floors, and we say plainly on each page where a real project typically lands above them. A ₹15,000 ERP is a single-location system with inventory, billing and reporting; a multi-branch build with approval hierarchies is ₹40,000 upward. You get the actual number before committing, not after.
You do, from the first commit. It lives in your Git organisation, deploys to your accounts, and handover includes documented environment variables, a seed script and a runbook. If you hire in-house later or move to another vendor, nothing about our work holds you hostage.
Yes, and it happens regularly. If your process is standard enough that ERPNext or an off-the-shelf CRM fits, we say so — even though it means a smaller project or none at all. The alternative is building something you resent paying for.
Thirty days of bug fixing is included with every build. After that a support retainer covering monitoring, dependency updates, security patches and a monthly allowance of change requests is optional — the software works whether or not you buy it.
Audits and website builds usually begin within a week. Application and ERP builds start at the next discovery slot, typically two to three weeks out. If something is genuinely urgent, say so and we will tell you honestly whether it fits.
Yes, remotely. Pricing is quoted in INR and time zones from Europe to Southeast Asia are straightforward. On-site phases for ERP rollouts would be scoped separately.
Next step
One call, a written scope, a fixed price. If a tool you can simply buy would do the job better, we'll say so.