System 02
Capture demand
What happens to an enquiry after it arrives?
An enquiry that lands in a WhatsApp group, a phone notebook and a website form is not three enquiries — it's one lead with three chances to be lost. This layer puts every source into one pipeline with an owner and a next action on every record, so a follow-up that goes overdue escalates instead of quietly disappearing off someone's list.
What exists once this is in place
- One inbox for every lead source you have
- An owner and a dated next action on every record
- Overdue follow-ups escalating, not sitting silently
- Quotations produced from your rate card in seconds
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Capture demand FAQ
Before you ask
We already get enough enquiries. Why do we need a pipeline for them?
Volume is usually the reason this breaks, not the reason it doesn't matter — the more enquiries arrive, the easier it is for one to fall through a gap nobody notices until the customer has already bought elsewhere.
Can this replace WhatsApp as how we talk to leads?
No, and it shouldn't try to — WhatsApp usually stays the channel. What changes is that every conversation is logged against a record with an owner, instead of living only in someone's personal chat history.